The First Chance Campaign

Approximately 100 million people in this country are affected by incarceration, making it one of the most significant societal issues we face today. The First Chance Campaign is a $200 million fundraising effort chaired by World Wide Technology Founder and Chairman David Steward to expand our re-entry model to 40 centers over the next eight years. 

Most incarcerated individuals have experienced horrific trauma at a young age, which is the result of being born in neighborhoods that have been devastated by inequity and often lack social capital and positive support systems. With the imprisonment rate of Black males at nearly six times that of white males and Hispanic men at nearly three times, this is a problem disproportionately impacting Black and Hispanic communities across our country.

Concordance is working to break the cycle of reincarceration and forge a path toward equity by supporting people who have been released from prison and are re-entering society.

Our holistic, evidence-informed re-entry program is the first of its kind, working to dramatically reduce the rate of reincarceration.

Given the transformations we experience as we partner with participants on their journey, we are reminded, time and again, that our participants never needed a second chance. They needed their first.

Help us make lasting change across the U.S.

What We’re Up Against

Reincarceration has a devastating impact on not only individuals but also their families, communities and our society as a whole. This ripple effect includes increased unemployment, homelessness, mental health and substance use disorders, utilized social services, ongoing crime, and more.

of individuals are rearrested within five years.

Nationally, 71% of individuals who return to their communities after being released from prison are rearrested within five years.

This number has not changed in more than 30 years, revealing the lack of a successful re-entry approach. We are working to break this cycle with the first holistic, integrated and evidence-informed re-entry model in the country.

children have experienced parental incarceration.

The generational trauma of reincarceration is astounding.

Children of incarcerated parents are six to nine times more likely to go to prison themselves. Moreover, these children are also more likely to experience depression, anxiety, poor academic performance, school absenteeism and homelessness.

U.S. citizens have been convicted of a felony.

There are approximately 30 million individuals in this country who have been convicted of a felony.

This devastates communities all over our nation. Arrest rates for crime are 30 to 45 times higher for the formerly incarcerated than the general population, making failed prisoner re-entry a major contributor to the exceedingly high incarceration rates in the U.S.

Concordance has reduced the rate of reincarceration among its participants by more than


Help us make this change across the U.S.

We offer the first set of holistic and evidence-informed re-entry services in the country.

Each participant receives an integrated, individualized plan to help them heal from trauma and substance use, learn the skills needed to earn a sustainable living, and put daily practices into place that reduce their likelihood of reincarceration.

Leading the Charge to $1 Billion

Danny Ludeman

Danny Ludeman

Chairman & CEO
of Concordance

Over the last five years, we have developed a successful, holistic and evidence-driven approach that gives people their ‘first real chance’ — healing them first so they don’t commit crimes that send them back to prison.

David Steward Headshot Square

David Steward

Founder and Chairman of World Wide Technology
Chair of Concordance First Chance Campaign

The generational cycle of people returning to prison has enormous, negative impacts on all Americans, especially the family members of incarcerated people. By addressing generations of trauma, especially in the Black community, Concordance helps people released from prison achieve significant change and lasting success for themselves, their families and society at large.


Rodney C. Adkins

President, 3RAM Group; Chairman, Avnet; Board of Directors Member, UPS, PayPal, Grainger; Former Senior Vice President, IBM

Elcio Barcelos

Senior Executive Vice President and Chief Human Resources Officer, U.S. Bank

Steve Bartlett

Senior Policy Advisor, APCO Worldwide, Former President & CEO, Financial Services Roundtable, Former U.S. Congressman and Former Mayor of Dallas

Warner Baxter

Executive Chairman, Ameren Corporation

Brett Begemann

Retired COO, Bayer Crop Science

Oliver Bell

CEO, Oliver Bell Inc.

Adam Berlew

Vice President of Marketing, Global Digital

Carl Bouckaert


Beau Brauer

President, Hunter Engineering

Lynn Britton

Executive Chair of the Board, Mercy

Karoom Brown

Founder & CEO, Robinson Brown Consulting

Robert Brown

Chairman & CEO, B&C Associates, Inc.

Carlton J. Charles

SVP, Treasury & Risk Management and Member of the Board of Directors, Hearst

Ken Chenault

Chairman & Managing Director, General Catalyst; Former Chairman & CEO, American Express

Bob Clark

Executive Chairman & Founder, Clayco

Art Collins

Managing Partner, Acorn Advisors; Retired Chairman & CEO, Medtronic, Inc.

LaTonia Collins Smith

President, Harris-Stowe State University

Les Coney

Executive Vice President, Office of the Chairman, Mesirow Financial

Marge Connelly

Former COO, Convergys; Former Global COO, Barclaycard

Jim Crane

Chairman, Crane Worldwide Logistics; Owner & Chairman, Houston Astros

Ronald Crutcher

Senior Fellow, The Aspen Institute; President Emeritus, University of Richmond

Craig Cuffie

Chief Procurement Officer, HSBC

Bill DeWitt III

President, St. Louis Cardinals

Jorge Dominicis

Chairman of the Board, Wellpath

Arnold Donald

Former Vice Chairman, Carnival Corporation and PLC

Tad Edwards

Chairman, CEO & President, Benjamin F. Edwards & Co.

David Eichhorn

CEO & Head of Investment, NISA Investment Advisors

Jim C. Fish, Jr.

President & CEO, Waste Management

Harold Ford

EVP and Regional President, PNC Bank New York

Ken Frazier

Chairman, Health Assurance Initiatives, General Catalyst; Executive Chairman, Former President & CEO

Wayne A. I. Frederick

President, Howard University

Mark Gambill

Chairman Emeritus, Cary Street Partners

Antoine Garibaldi

President Emeritus and Distinguished University Professor, University of Detroit, Mercy

William H. Goodwin, Jr.

Chairman Emeritus, CCA Industries

Allan Gray

Partner, Zhou Brothers Art Center; Former Mayor Pro-Tem, Lee Summit, MO; Chair, Missouri Arts Council

Ernest LaMont Greer

Co-President, GreenbergTraurig

H. Hiter Harris III

Co-Founder, Harris Williams

Robert R. Hermann Jr.

Chairman & CEO, Hermann Companies

Rick Holton, Jr.

COO, Hermann Companies

George C. Howell, III

Chair Emeritus, Huntor Andrews Kurth LLP

John M. Jennings

President & Chief Strategist, St. Louis Trust & Family Office

Bryan Jordan

Chairman, President & CEO, First Horizon

Rusty Keeley

CEO, Keeley Companies

Eric Kelly

Chairman & CEO, Bridge 2 Technologies

David Kowach

Former Head of Community Banking, Wells Fargo

Ronald J. Kruszewski

Chairman & CEO, Stifel Financial Corp.

Willie Lanier

Former CEO, TDS/US and Pro Football Hall of Fame Inductee

Steven Lefkowitz

Founding Partner, Sagewind Capital, LLC

Donn Lux

Chairman, Lux Holdings

Mike Lyons

EVP, Head of Corporate & Institutional Banking, PNC Financial Services Group

Anna Manning

CEO, Reinsurance Group of America

Steve Maritz

Executive Chairman, Maritz

Kathy Mazzarella

Chairman, President & CEO, Graybar

Rich McClure

Former CEO, UniGroup Inc., parent company of United Van Lines and Mayflower Transit

John F. McDonnell

Retired Chairman, McDonnell Douglas Corporation

Jim McKelvey

Founder, Invisibly; Co-Founder & Director, Square

Charles J. Meyers

President & CEO, Equinix

Larry Miller

Chairman, Jordan Brand Advisory Board

James E. Nevels

Former Chairman, The Hershey Company; Former Chairman & CEO, The Swarthmore Group

Robert O’Loughlin

Chairman & CEO, Lodging Hospitality Management

Jack Oliver

Managing Partner, Finback Investment Partners

Kathy Osborn

President & CEO, Regional Business Council

Larry Otto

Retired, President, St. Louis, U.S. Bank

Dave Peacock

CEO, Advantage Solution; Former President, Anheuser Busch; Former President & COO, Schnucks Markets

Steve Phelps

President, NASCAR

Charles Phillips

Managing Partner and Co-Founder, RECOGNIZE

Bill Polk

Managing Partner, Egis Capital Partners

Emily Procter

Actress, Activist

Ron Redwing

CEO, The Redwing Group, LLC

William C. Rhodes, III

President & CEO, AutoZone

Pamela Kendall Rijos

Managing Director, Goldman Sachs

Lamont Robinson

Director, Supplier Diversity, AmerisourceBergen

Craig Schnuck

Chairman Emeritus, Schnuck Markets Inc.

Rachel Seward

Senior Vice President, Corporate Communications & CSR, MiTek

Ruth J. Simmons

Former President, Prairie View A&M University

Katie Sinquefield


Suzanne Sitherwood

President & CEO, Spire

Joseph Sivewright

Former Chairman, Nestle Purina PetCare Company

Karl Soderlund

Senior Vice President, NAM Ecosystems Sales, Palo Alto Networks

Michael Staenberg

President, The Staenberg Group

Randall Stephenson

Former Chairman & CEO, AT&T

Pat Stokes

Former Chairman & CEO, Anheuser-Busch Companies

John Strangfeld

Retired Chairman & CEO, Prudential Financial

Donald Suggs

Chairman & Publisher, The St. Louis American

Diane Sullivan

CEO & Board Chair, Caleres

Christopher J. Swift

Chairman & CEO, The Hartford

Ken Tanji

Executive Vice President & CFO, Prudential Financial

Mark Thom

Chairman & CEO, MiTek Inc

David A. Thomas

President, Morehouse College

John Thompson

Venture Partner, Lightspeed Venture Partners; Chairman of the Board, Illumina; Former Chairman, Microsoft

Steve Trulaske

Owner, True Manufacturing

Jim Turley

Former Chairman & CEO, Ernst & Young

Bobby Ukrop

Chairman & CEO, Ukrop’s Homestyle Foods

Dwaun J. Warmack

9th President, Claflin University

Thom Weisel

Founder, Former Chairman & CEO, Thomas Weisel Partners Group; Co-Chairman, Stifel

Tim Wentworth

Retired CEO, Evernorth

Ryan Williams

Executive Chairman, Cadre

Jimmy E. Williams, Jr.

President and CEO, Estel Foods d/b/a McDonald’s

Greig Woodring

Retired President & CEO, Reinsurance Group of America

Mark Wrighton

President, George Washington University; Chancellor Emeritus, Washington University in St. Louis

Jackie Yoon

President, YFB Consulting; CEO & Managing Principal, Blackgem Advisors

Al Zollar, Sr.

Executive Advisor, Siris Capital


Garen Staglin

Co-Founder, Staglin Family Vineyard
Chairman, Mental Health Innovation
Co-Founders, One Mind

Picture of Participant Smiling


Class 15 Graduate

“I’ve waited for this opportunity for over two decades, to prove myself worthy of being a productive member of society.”


Class 14 Graduate

“Who I’ve become in the last three months of being free is three times more of a man than I became in the last 15 years of being in and out of prison.”

Join Us in Creating Lasting Change

Concordance is working to break the cycle of reincarceration and forge a path toward equality by supporting individuals who face many of life’s greatest challenges — and your contribution will directly impact their path to success.